Welcome to Drink Cultivated, where we specialize in helping wineries create winning brands. My name is Lisa Ehrlich, I am the Principal Owner of Drink Cultivated and have over 30 years of experience in the wine, spirits, and beer industry. Throughout my career, I have held leadership roles at leading companies and successfully launched over 40 brands.

My background in the industry began with my co-founding of a well-known restaurant in Chicago, where I established an award-winning wine program. I also gained valuable experience in sales as a winery representative and founder of a domestic and imported boutique wine brokerage. This unique combination of experience in the restaurant industry, as a supplier and distributor, combined with my decades of experience in brand marketing, gives me a valuable perspective when it comes to understanding the market and consumers' needs.

As a certified Storybrand guide, I use storytelling and strategy to bring my clients' brands to life and connect with customers. I am also an accomplished speaker and have spoken at or moderated panels at various industry events, including the Wine Market Council, the Unified Wine & Grape Symposium, the Wines & Vines Wine Packaging Conference, the Santa Rosa Junior College International Marketing Conference, and the OIV Wine Marketing Short Course at UC-Davis Extension.

If you are a winery or craft producer looking to grow and expand your business, my experience, expertise, and accomplishments make me an asset to your team. I would be happy to work with you to create a brand that stands out in the crowded marketplace and connects with your customers.